Before going on to the real topic of this SEO news let us first review a little about Google’s Analytics Intelligence. Well to begin with, in simple words, Analytics Intelligence is Google’s new tool that allows you to set up alerts. It is like a 24-hour dedicated assistant whose main focus is your website’s analytics.

This is how it is described by Google (analytics.blogspot.com): “Analytics Intelligence constantly monitors your website’s traffic. Anytime something significant happens, it adds an automatic alert in your Intelligence reports.”

Analytics Intelligence constantly monitors your website’s traffic. Anytime something significant happens, it adds an automatic alert in your Intelligence reports. If your bounce rate suddenly jumps on one of your referrals, Analytics Intelligence creates an alert. Of course, it’s up to you to go find out that the bounce rate jumped because someone inadvertently changed the landing page. But you might not have noticed that there was a problem that needed fixing if your trusty assistant hadn’t alerted you.

An automatic alert in Google Intelligence is triggered when the expected performance of your website differs abruptly. Google Analytics monitors the past and current activity of your website and lets you know through values when something unusual happens. The reason why these automatic alerts can prove to be so useful is that they often bring your attention to website traffic that you might never have thought to be important before.

Navigate to the Intelligence reports and you’ll see three reports — Daily Alerts, Weekly Alerts, and Monthly Alerts. Daily Alerts contains all the alerts that are based on daily data. Weekly Alerts contains alerts based on weekly data. Monthly Alerts contains, you guessed it, alerts based on monthly data.

When you look at your alerts, you’ll notice that your trusty assistant has already gone through your historical data and posted alerts. This highlights a key feature of Analytics Intelligence: you don’t have to do anything — alerts automatically get posted to your account.
Now that you have a broad idea about Analytics Intelligence, here are some types of custom alerts you can set up in Analytics Intelligence in Google.

• You can set up your own custom alerts to detect changes in page views, visitors, new visitors, bounce rates and others by day, week or month.
• If you have setup goals to track your landing page conversions, you can setup alerts to get notified of sudden changes in goal conversions.
• You could choose to receive alerts via email. You can also simply login to your Google Analytics account.

You can change the alert sensitivity for all of the above by using a slider if you get annoyed to see too many alerts. This slide can be increased if you like more number of alerts.
Finally, as with the case of automatic alerts, the best way to learn about Google Intelligence custom alerts is to try them out on your own set of data.
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